Press Release – Snowden Lane Partners Expands into San Antonio, TX, with Former Merrill Lynch Team

April 2017


Strategic Management Group opens firm’s ninth US location, first in Southwest
Brings $150 million in total client assets

 NEW YORK, April 25, 2017 Snowden Lane Partners, an independent, advisor-owned, wealth advisory firm dedicated to providing client-focused advice in a values-driven culture, today announced the addition of the Strategic Management Group in San Antonio, TX, which will be the firm’s ninth location in the US. Leading the new team is former Merrill Lynch Senior Vice President, Larry Barocas, CPWA, CRPS.
Barocas joins Snowden Lane as Senior Partner and Managing Director and is accompanied by Debbie Ury, CRPC, who worked with Barocas at Merrill Lynch as Vice President and Analyst/Relationship Manager.
“Seldom does any organization get to be in the fortunate position of calling someone with Larry’s sterling qualifications and reputation a teammate,” said Managing Partner and President of Snowden Lane, Greg Franks. “This is an extraordinary moment for Snowden Lane Partners and positions our team in a critical market for the firm’s future. To say that Larry is going to be an indispensable asset is truly an understatement.”
Barocas’ career spans global economics, the legal field, and the investment advisory industry. He’s been a financial advisor since 1998 and joined Merrill Lynch in 2009. Prior to that, he was a tax attorney at several firms, specializing in mergers and acquisitions and cross border transactions. In 1995, Larry successfully argued a pro bono case before the United States Supreme Court. He was also a senior economic advisor to the United Nations Economic Development Programme, and Chaired the New York City Independent Judicial Screening Panel. He has also been a member of the American Bar Association Committee on the Foreign Corrupt Practices Act, a board member Ex-Officio of the National Asian Pacific American Bar Association, and a board member of the Hispanic National Bar Association.
Barocas works primarily with high net worth individuals, nonprofits and provides family office services. He holds the Certified Private Wealth Advisor designation and the College of Financial Planning’s Chartered Retirement Plans Specialist designation. He earned his bachelor’s degree from Union College and his law degree from the University of Miami School of Law.
Ury, a Chicago native, started her career with Merrill Lynch in 1981 and holds the Chartered Retirement Planning Counselor designation. She worked for the firm in St. Croix as a financial advisor for six years before returning to the continental US and eventually partnering with Barocas. Ury’s primary focus is on bespoke, long-term financial planning.
“It’s truly a privilege to be a part of a robust partnership that puts client interests first,” Barocas said. “This is an opportune time for us to harness the power of this innovative partnership for the benefit of our clients. We plan on bringing expertise and energy to Snowden Lane.”
Since its founding in 2011, Snowden Lane has rapidly built a national brand, attracting top industry talent from Morgan Stanley, Merrill Lynch, UBS, JP Morgan and Wells Fargo. The firm has offices in Pasadena and San Diego, CA; New Haven, CT; Pittsburgh, PA; Baltimore, Salisbury and Bethesda, MD; as well as its New York City headquarters, and the new San Antonio, TX, location. In 2016, the Financial Times named Snowden Lane to its elite FT 300 list for the second straight year, recognizing it as one of the top independent RIA firms in the U.S.
“The Strategic Management Group represents a key move for Snowden Lane as we continue to expand our national footprint with seasoned talent that makes our independent model as strong as it’s become,” said CEO and Managing Partner, Rob Mooney. “We’ll add more advisors in San Antonio and Larry’s team represents another step forward as we continue to execute on our plans for 2017 and beyond.”
About Snowden Lane Partners
Snowden Lane is a nationally branded, open-architecture, hybrid registered investment advisor and broker-dealer that provides wealth advisory services to high net worth individuals, families, and institutional clients.
Snowden Lane is led by an experienced team of industry executives, including Lyle LaMothe, Chairman of the Board of Directors, Rob Mooney, Managing Partner and CEO, and Greg Franks, Managing Partner and President, who are dedicated to building a client-focused, nationally branded, boutique wealth advisory partnership.
Snowden Lane is headquartered in New York City and operates an SEC registered investment adviser and a broker-dealer. Snowden Lane provides a multi-custodian, multi-currency platform, with aggregated performance reporting and leading analytical tools for clients and advisors. It further provides full operational, finance, compliance, human resources, and financial advisor transition support to its financial advisors.
For more information about Snowden Lane, please visit